Demo Soap
An online store as handcrafted as the products. A characterful e-commerce site for a Toronto handmade soap maker — easy browsing across 17 collections, featured products and a story-led brand.


- Client
- Demo Soap
- Industry
- Retail · Handmade bath & body
- Location
- Toronto, Ontario
- Services
- Website Design, Website Development, E-commerce
From brief to launch
The client
Demo Soap is a Toronto-based maker of handmade soaps, crafted in small batches since 2004 — alongside bath bombs, shower steamers, soy candles, beard care, massage oils and more, sold in-store and online.
The challenge
A wide range of small-batch products across many collections needed an online home that felt as personal as the shop itself — easy to browse, true to the brand, and simple to buy from on any device.
Our solution
We designed and built a playful, brand-led storefront: a striking hero, a swipeable carousel across 17 product collections, featured products, store and social sections, a blog and newsletter — with a smooth cart and checkout.
Key features & highlights
Brand-first design
Hand-drawn style typography and bold product photography that capture the handmade character.
Browse 17 collections
A swipeable collection carousel — from soaps and donuts to bath bombs, beard care and gifts.
Shop & cart
Featured products, add-to-bag, account and cart built for quick purchases.
Delivery offers up front
Free Toronto delivery over $45 and shipping across Canada & the US, shown site-wide.
Online meets in-store
Store location and social sections that connect online shoppers to the Toronto shop.
Content & community
A blog, Instagram link and newsletter sign-up to keep customers coming back.
The finished website
Hover over this section to scroll through the whole homepage on desktop and mobile.


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